Bonnier AB buys Redbet

It has been announced that Sweden’s Bonnier Group have purchased Redbet Gaming.


More changes in the igaming world.

Bonnier Group are one of the largest privately owned businesses in Sweden and own numerous media outlets, newspapers, TV stations and other concerns.

You’ll find a list of Bonnier companies here:


This is not their first foray into online gaming but it is a significant one.

Redbet is a growing brand, especially in casino and has started to pick up a lot of recognition and awards including casino manager of the Year and new casino of the year from the world’s leading Gambling Portal Casinomeister.


What will this mean for players?

Well, it’s unlikely to mean a lot in the short term, in the long term it looks like it’ll be good news for Redbet players.

Bonnier are a major corporation and they have signaled their intent with this purchase.


As players let’s hope we can look forward to more slots, like WMS who have a deal with Bonnier in place since February.

Read the Redbet/Nordic leisure press release. (Swedish only you may need Google translate)

Watch this space!


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